Category Archives: B2C Writing

This post focused on techniques for measuring new refrigerators and installing them in consumers’ kitchens. The post’s graphics are all licensed through RC Willey and adapted by me.

As the primary author on this post, Victoria selected Christmas gifts for dog owners. This post primarily targeted customers in-market for home decor and furniture.

The content from this post was provided by a social media influencer. I cleaned up the text and added more of a “voice” to showcase her personality better. I’ve included this post in my portfolio as an example of adjusting tone and style to fit the content’s purpose.

This post geared towards in-market retail consumers highlights some recently released home Christmas decorations. Optimized for the keywords “cutest Christmas decor for 2021,” this piece will be used as a seasonal promotion for RC Willey’s in-store products. Link to Live Post:

This post highlights a selection of tech products for the 2021 holiday season. Geared towards consumers, this piece provides surface level selling points for each product with the ultimate aim in directing users to RCWilley.com.